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  • What is Product Line Extension Examples Pros and Cons

    The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales and reach of

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  • Brand Extension A Strategy for Competitive Advantage

    According to him line extension means any addition in the existing product line of a company in a given category On the other hand Ries and Trout 1996 had treated line extension and brand extension as same Desai and Keller 2002 gave following classifications of line extension 2 4 Effect of Brand extension on Brand Equity

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  • What is Product Line definition and product line

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  • What is product line pricing definition examples and 4

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  • The Logic of Product Line Extensions

    Whether or not to extend a product line is above all a matter of common sense At a bare minimum an extension must pass the simple tests of consumer benefit share of requirements growth brand

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  • Product line pricingSlideShare

    Product line Product MIX Product line pricing Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another It is the process that retailers use to separate goods into various cost categories creating

  • Product Line DefinitionInvestopedia

    Product Line A product line is a group of related products under a single brand sold by the same company Companies sell multiple product lines under their various brands Companies often expand

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  • Product Price Place and PromotionPlants for Human

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  • Brand Extension Explained With ExamplesMarketing91

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  • Line Extension Vs Brand Extension Your Business

    A line extension is a product that incorporates a slight twist on an established brand It utilizes the older brand s name and imagery and is usually in the same general product category More than 50 percent of all new product launches each year are for line extensions that simply have a new flavor size or nutritional content according to

  • How to set multiple prices per product in WooCommerce

    You can set WooCommerce multiple prices per product to offer discounts For example if you want to offer discounts on a specific category of products in your store such as Sports Gear You could simply define a rule to offer a 15 discount on all Sports Gear products for a limited time This is a great way to attract new customers and boost sales

  • How do I determine a price for my product

    The price you choose for your product or service can be one of the most critical decisions affecting the success or failure of your business venture Many factors will influence your pricing strategy including the intended market for the product and how you choose to position the product

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  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

  • Vertical Versus Horizontal Line Extension Strategies

    line extension literature it is not clear whether brands are better off expanding their product lines horizontally such as offering new flavors colors sizes or scent variants of their existing products or expanding vertically such as offering qualitatively new products at different price levels

  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line

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